Measurement · 7 min
Build a referral funnel that reflects customer value
Why sign-up alone is rarely the right endpoint—and how to define a more useful journey.
Field notes
Better questions for referral growth.
Concise guidance on measurement choices that affect how app teams understand referral performance.
Attribution · 6 min
Five places app referral attribution quietly breaks
A field checklist for links, app stores, identities, windows and reward qualification.