Prompt
Who is invited to share?
Measure where the referral prompt appears, who sees it, and whether eligibility rules shape participation.
Watch: prompt view rate, eligible users, placementThe Referral Map
Follow the signal from recommendation to retention.
A practical framework for locating measurement gaps across the app referral lifecycle.
Map your referral journey
Six moments. One connected customer story.
Referral reporting becomes useful when each stage answers a distinct business question and remains traceable to the same journey.
Share
How does the recommendation travel?
Capture the share channel, referral identity and campaign context without adding friction to the user experience.
Watch: share rate, channel mix, link creationArrival
Does attribution survive the handoff?
Test deferred deep links, app-store transitions, device changes and time windows that can break the chain.
Watch: click-to-install, unmatched installs, platformActivation
Do referred users reach meaningful value?
Define an activation event that reflects your app—not merely registration—and compare the time required to reach it.
Watch: activation rate, time-to-value, completionReward
Is the incentive timely and sustainable?
Connect qualification, reward issue and redemption while monitoring duplicate, delayed or disputed rewards.
Watch: qualification rate, reward cost, exceptionsRetention
Does referred growth last?
Compare behaviour over useful cohort windows and identify whether certain referrers consistently bring stronger-fit users.
Watch: D30 retention, repeat action, referrer qualityBring your own journey